Wednesday, February 3, 2010

West elm lincoln park grand opening

I stopped by the brand new West Elm store at North and Sheffield at the old Whole Foods location this morning to check it out. The store is huge, 20,000+ square feet, with a design center where associates can help you plan the layout of your space. I was warmly greeted by Parker Ray, the general manager, who showed me the School of the Art Institute of Chicago student works that were being displayed for sale in the store. There were various types of media, all merchandised on the walls of "living room" display set ups. The store was also offering a SAIC collaborative gift with purchase (no minimum) of a framed letterpress image of a Chicago landmark drawn by a SAIC student. I bought some cute blue and white napkins and got one of the Buckingham fountain.
Overall, I was impressed with this store, the product offering looked comprehensive (and included lots of organic bed and bath products) and the visual merchandising was creative and inspiring. I especially liked the strands of white origami paper cranes coming from the ceiling in the "bedroom" display and the piles of tree cross sections in the "dining room".

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