Friday, July 17, 2009

Chalkbot paints the Tour de France

The Daily News had this article on the chalk message campaign that has been launched by Nike and Lance Armstrong's Livestrong organization at the Tour de France and I had to find out more about it.   The Chalkbot will paint personalized inspirational messages in yellow chalk along the route of the Tour, about 8 hours in front of the riders.  To submit a message, text "LIVESTRONG", followed by your message to 36453.  You can also enter a message from the official site,  The two videos below explain what it is and how it works.  Pretty cool.

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